Lifecycle Marketing Manager
Core
Drive customer engagement and retention across email, SMS, in-app, and push channels to extend customer lifetime value (LTV) for a D2C food marketplace.
Role type
Lifecycle Marketing Manager (Growth)
Builds
Automated marketing campaigns, behavioral segmentation frameworks, and AI-driven agentic workflows.
Domain
D2C Food Marketplace / Subscription
Deliverable
production ML models | product features
Required skills
Email marketing, SMS marketing, Push notifications, In-app CRM, Braze, A/B testing, Multivariate testing, Behavioral segmentation, Churn risk modeling, LTV analysis, Project management
Preferred skills
Subscription business models, Senior/Lead email marketing experience, Tableau, MixPanel, Coding languages, Data analytics tools
Technologies
Braze, Tableau, MixPanel, ChatGPT, Claude
Responsibilities
Ship campaigns across email, SMS, push, and in-app with operational precision; Own AI adoption and agentic automation for campaign execution; Build and refine behavioral segmentation frameworks; Run disciplined A/B and multivariate tests; Partner with data, product, and brand teams; Track churn, order frequency, and LTV cohorts weekly.
Seniority
Mid-Senior, hands-on IC
