Sr. Product Marketing Manager
Core
Own positioning, messaging, and value propositions for AI-powered workflow automation and document management solutions; lead GTM strategy for major launches.
Role type
Senior Product Marketing Manager (SaaS/B2B)
Builds
GTM strategies, sales narratives, battlecards, customer stories, and enablement materials for SignNow, pdfFiller, DocHub, and other airSlate products.
Domain
SaaS, B2B software, productivity tools, document technology, workflow automation
Deliverable
product features
Required skills
positioning and messaging, GTM strategy, customer research, competitive analysis, segmentation, data-driven decision making, cross-functional partnership, independent work in distributed teams
Preferred skills
experience in AI-powered features, SaaS customer journey management (acquisition to expansion)
Technologies
SignNow, pdfFiller, DocHub, altaFlow, Instapage, US Legal Forms
Responsibilities
Lead GTM strategy for major launches; conduct customer research and competitive analysis; partner with Growth and Lifecycle Marketing to improve activation and retention; build sales narratives and enablement materials; represent voice of the market in product discussions.
Seniority
Senior, hands-on IC