Creative Strategist
Core
Lead creative experimentation roadmap and execution across digital acquisition channels to drive performance and growth.
Role type
Senior Creative Strategist (User Acquisition)
Builds
Creative testing frameworks and optimized ad campaigns for Rocket Money's mobile app and web user acquisition.
Domain
Fintech / Mobile App User Acquisition
Required skills
Creative testing roadmap management, cross-functional collaboration, data analysis for growth KPIs, mobile app user acquisition expertise, industry trend research, partnership building with ad platforms.
Preferred skills
Web acquisition experience, familiarity with creative testing platforms, optimization across paid social channels.
Technologies
Meta, TikTok, Youtube, creative testing platforms.
Responsibilities
Develop and execute creative testing roadmap, collaborate with creative team to design and optimize experiments, analyze creative performance data to provide actionable recommendations, research algorithmic insights and industry trends, build partnerships with channel representatives, cultivate a culture of innovation within the team.
Seniority
Mid-level, hands-on IC
