Head of Enterprise Marketing
Core
Own end-to-end motion to convert high-fit self-serve users into consolidated enterprise contracts and target high-value accounts.
Role type
Head of Enterprise Marketing (Builder)
Builds
Enterprise demand playbook, vertical prioritization framework, account-based programs, and self-serve-to-enterprise conversion experiments.
Domain
B2B SaaS, Product-Led Growth (PLG), Video/Audio AI tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
B2B marketing strategy, upmarket/enterprise demand generation, PLG-to-enterprise conversion, vertical prioritization, account-based marketing (ABM), cross-functional partnership with Sales, analytical measurement frameworks, lifecycle program design, deal acceleration strategy
Preferred skills
Modern ABM tooling expertise, AI-native marketing ops, SaaS/media tech/creative tooling background, conversion experiment design
Technologies
ABM platforms, CRM/MAP integration tools, AI marketing workflows
Responsibilities
Co-own upmarket pipeline targets with Sales; build and execute enterprise demand playbook; develop vertical prioritization framework; design account-based programs; manage annual marketing calendar; partner with Product/Sales on conversion experiments; track channel performance and build measurement frameworks; align with paid advertising team; co-own enterprise lifecycle with RevOps; run high-touch deal acceleration programs; contribute to enterprise pricing and packaging strategy
Seniority
Senior, hands-on IC with strategic ownership