Head of UES (User Ecosystem), Robotics
Core
Top commercial executive accountable for end-to-end user growth, sales revenue, channel strategy, and user lifecycle outcomes for FF's Robotics business.
Role type
Head of User Ecosystem (Senior VP/Executive)
Builds
Integrated go-to-market model for consumer and commercial robotics products across physical, digital, content, and community channels.
Domain
Robotics, Embodied AI, Consumer Technology
Deliverable
product features
Required skills
Commercial strategy & P&L ownership, multi-channel sales architecture, executive team leadership, user lifecycle management, channel innovation, cross-functional leadership, performance system design, global market expansion, capital efficiency
Preferred skills
0-to-1 hardware/robotics launch experience, US and Greater China commercial operations, bilingual English/Mandarin capability, Web2/Web3/AI-native commerce background, public company governance experience
Technologies
Salesforce, AI-enabled commerce tooling, livestreaming platforms, CRM platforms
Responsibilities
Define multi-year UES strategy and annual operating plan, design integrated GTM model spanning retail, direct sales, ecommerce, and community channels, lead and develop senior leadership team, own full user journey from awareness to advocacy, pioneer new commerce models for embodied-AI products, operate as senior commercial counterpart to product and engineering, establish unified UES performance system, sequence market entry across regions, drive disciplined investment and protect contribution margin, represent function to CEO and Board
Seniority
Executive, P&L owner