Marketing Director, China
Core
Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution.
Role type
Senior Marketing Director
Builds
Brand and product campaigns for a sportswear/footwear company
Domain
Sportswear, Footwear, Apparel, FMCG
Required skills
Strategic thinking, hands-on execution, team leadership (30+ people), budget management, global-local strategy alignment, data-driven decision making, cross-functional collaboration
Preferred skills
Experience in sportswear, footwear, apparel, or FMCG industries, experience working with global senior executives
Technologies
Digital marketing, social media, PR, retail marketing, experiential marketing
Responsibilities
Lead brand and product campaigns from concept to launch, balance global brand identity with locally relevant campaigns, manage marketing budgets, lead and develop a large marketing team, partner with commercial, retail, product, and global marketing teams
Seniority
Senior, hands-on IC with leadership responsibilities