Media Planner - Manager/Senior Manager
Core
Architect full-funnel media strategies to drive sustainable revenue growth and profitability for brand partners across the ecommerce landscape.
Role type
Manager/Senior Manager, Media Planning & Strategy
Builds
Media strategies and campaigns for brand partners
Domain
Ecommerce, Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Full-funnel media planning, Budget allocation and forecasting, ROAS/ROI analysis, Data modeling (Excel, GA4), Strategic communication (English, Thai), Ecosystem mastery (Google, Meta, TikTok, Shopee, Lazada)
Preferred skills
Leadership and mentorship
Technologies
Google Ads, Meta Ads, TikTok Ads, Shopee, Lazada, Google Analytics 4, Excel
Responsibilities
Develop and execute full-funnel media plans to maximize revenue and optimize acquisition costs, Lead allocation and forecasting of media investments, Monitor and analyze media investment efficiency, Translate complex data into actionable insights for campaign optimization, Oversee strategic media execution across multiple channels, Lead and develop the team to deliver high-quality client service