Lead Marketing Data Analyst (x/f/m)
Core
Lead Marketing Data Analyst serving as the analytical reference for B2B Performance Marketing, transforming complex cross-channel data into actionable insights for acquisition, attribution, and customer value decisions.
Role type
Senior Lead Marketing Data Analyst
Builds
Unified conversion views, lead scoring models, LTV/SAC forecasting models, and operational dashboards for a B2B SaaS healthcare platform.
Domain
B2B SaaS / Healthcare Technology / Performance Marketing
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, BigQuery, Multi-touch attribution modeling, Incrementality testing (user-based, geolift), Marketing Mix Modeling, Cohort analysis, LTV/SAC modeling, Funnel optimization, Data visualization (Amplitude, Tableau, Looker, Metabase)
Preferred skills
Python or R for statistical modeling, Product-led growth (PLG) data expertise, Team mentoring, German language knowledge
Technologies
BigQuery, Amplitude, Tableau, Looker, Metabase, SQL
Responsibilities
Pilot multi-touch attribution models and measure campaign impact via incrementality tests; Build and maintain cohort retention curves and LTV/SAC forecasting models; Design and deploy ML-based lead scoring models for Sales alignment; Ensure data reliability and documentation for CRM and Digital Analyst teams; Produce executive reporting on acquisition, attribution, and budget allocation.
Seniority
Senior, hands-on IC with leadership responsibilities