Senior Manager, International GTM, NBA 2K
Core
Senior strategic leader responsible for shaping and executing the regional go-to-market approach for NBA 2K across EMEA and LATAM, owning paid media planning end-to-end and serving as the primary external face of the brand.
Role type
Senior Manager, International GTM
Builds
Regional go-to-market plans, paid media strategies, and external partner relationships for NBA 2K in EMEA and LATAM
Domain
Gaming / Sports Entertainment
Deliverable
product features
Required skills
International/regional marketing strategy, paid media planning and execution, agency management, cross-functional collaboration, team leadership, performance evaluation
Preferred skills
Gaming industry experience, basketball culture affinity, matrixed organization navigation
Technologies
None stated
Responsibilities
Lead development and delivery of EMEA go-to-market plans; Own paid media strategy and execution for EMEA; Serve as primary external-facing representative for NBA 2K across EMEA; Partner with Community, Creator, and Product Marketing leads; Manage, mentor, and develop direct reports; Drive performance conversations throughout the campaign lifecycle
Seniority
Senior, hands-on IC with team leadership