Campaign Management- Traffic Management- Growth
Core
Execute end-to-end off-deck and on-deck campaigns across Push, Email, SMS, Chat, and WhatsApp channels using CleverTap to drive user engagement and revenue for small businesses.
Role type
CLM Operations Specialist (Campaign Lifecycle Management)
Builds
Mobile app campaigns and user journeys for Paytm's financial services ecosystem
Domain
Fintech / Mobile Payments
Required skills
CleverTap campaign creation, audience segmentation, multi-step journey flows, webhook configuration, data validation, SOP adherence, ticket management
Preferred skills
Experience with Native Display campaigns, frequency capping, DND settings, Google Sheets/Excel data analysis
Technologies
CleverTap, Jira, Google Sheets, Excel
Responsibilities
Create, configure, and publish campaigns across multiple channels; Set up and validate CleverTap Journeys with event triggers and segmentation; Perform quality control checks and banner validation before scheduling; Monitor delivery metrics and flag anomalies; Fetch and validate campaign base sizes and data alignment.
Seniority
Individual Contributor, Operational Execution