Senior Product Marketing Manager
Core
Develop positioning and messaging for Postman's API platform to drive awareness, engagement, and retention among platform engineers and developers.
Role type
Senior Product Marketing Manager (Developer Tools/SaaS)
Builds
Compelling content, launch materials, training resources, and market penetration strategies for Postman's services.
Domain
Developer Tools / API Platform / SaaS
Deliverable
product features
Required skills
Product positioning and messaging, customer segmentation and profiling, feature/service launch planning, content creation for technical audiences, field enablement training
Preferred skills
Direct experience with developer audiences, crafting content for developers, marketing to technical leaders, familiarity with Postman API Platform
Technologies
Postman API Platform
Responsibilities
Own strategy to drive awareness and market penetration of key capabilities; distill engineering functionality into customer-facing value messaging; craft outbound product messaging and content (blogs, videos, tutorials); enable the field through training and content (pitch decks, playbooks); plan and implement feature/service launches; support events and trade shows.
Seniority
Senior, hands-on IC
