Product Marketing Manager, API
Core
Architect the external narrative of the Perplexity API developer platform to drive adoption and platform growth.
Role type
Product Marketing Manager, API
Builds
Developer campaigns, reference apps, use-case showcases, and launch programs for the Perplexity API.
Domain
AI search and answer infrastructure / Developer platforms
Deliverable
product features
Required skills
API marketing strategy, developer persona understanding, campaign management, technical fluency (API docs, code samples), launch orchestration, competitive intelligence, data-driven storytelling, metrics ownership (signups, activation, revenue)
Preferred skills
Experience in high-growth tech companies, familiarity with breaking traditional marketing rules
Technologies
Perplexity API, AI infrastructure tools
Responsibilities
Define market point of view for complex product capabilities, translate developer evaluation patterns into positioning and demos, own developer platform metrics and growth programs, plan and run integrated campaigns across owned channels and events, orchestrate product launches with cross-functional teams, equip sales teams with competitive intelligence and talk tracks, iterate on pricing and packaging based on market feedback
Seniority
Senior, hands-on IC
