Product Marketing Manager

## Responsibilities ### Product Launches - Own end-to-end go-to-market strategy for new features and major releases - Write launch materials (blog posts, landing pages, demos, videos) - Partner with product and engineering to ensure strong product-market fit before launch ### Positioning & Messaging - Develop clear, differentiated positioning for Cursor and its features - Turn complex AI + developer workflows into simple, compelling narratives - Continuously refine messaging based on user feedback and market shifts ### Developer-Focused Content - Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons) - Showcase real workflows and power-user behaviors—not generic marketing fluff - Collaborate with the community to highlight authentic use cases ### Go-To-Market Enablement - Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively - Provide the right narratives, positioning, and materials to communicate value and win users - Partner closely with sales, field, and developer relations to understand customer needs objections - Continuously refine messaging based on real-world feedback and performance ### Growth & Distribution - Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.) - Work with growth to improve activation, onboarding, and retention messaging - Run experiments to improve conversion across the funnel ### Customer & Market Insight - Talk to users regularly to understand needs, objections, and mental models - Analyze competitors and evolving AI/dev tooling landscape - Bring insights back into product and marketing decisions ## Requirements - 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS) - Strong technical intuition—you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience - Product Instincts - ability to engage in product discussions and push back thoughtfully - Exceptional communication skills - Ability to simplify complex concepts without dumbing them down - High ownership: you can take a project from idea → execution → iteration - Comfort in a fast-moving, ambiguous environment ## Nice to Have ## Benefits