Product Marketing Manager
Core
Translate deeply technical AI developer tools into clear, compelling stories that resonate with developers and influence product direction.
Role type
Product Marketing Manager for developer tools
Builds
Go-to-market strategy, launch materials, positioning, and growth experiments for Cursor (AI coding assistant)
Domain
Developer tools / AI / SaaS
Deliverable
product features
Required skills
Go-to-market strategy, technical intuition, product positioning, developer relations collaboration, growth experimentation, user research, competitive analysis
Preferred skills
Experience in developer tools or SaaS, ability to simplify complex concepts, high ownership in ambiguous environments
Technologies
Twitter/X, GitHub, YouTube
Responsibilities
Own end-to-end go-to-market strategy for new features and major releases; Develop clear, differentiated positioning for Cursor and its features; Partner with Developer Relations to create high-signal content for technical audiences; Translate product capabilities into messaging for sales and GTM teams; Identify and test new channels to reach developers; Talk to users regularly to understand needs and analyze competitors
Seniority
Mid-level, hands-on IC