Marketing Automation Specialist - Hybrid
Core
Primary owner of driving communication from the Marketo instance, building and optimizing automated and batch communications that power the marketing engine.
Role type
Marketing Automation Specialist (B2B SaaS)
Builds
Automated nurture programs, batch email campaigns, smart campaigns, segmentation logic, webinar registrations, and event automation flows.
Domain
B2B SaaS Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketo (program building, smart lists, lead scoring, tokens, API integrations), Salesforce CRM, Zoom Events, Salesloft, B2B lead lifecycle management, data hygiene, A/B testing
Preferred skills
Tableau, UTM tracking, attribution modeling, revenue operations frameworks
Technologies
Marketo, Salesforce, Zoom Events, Salesloft, Tableau
Responsibilities
Design and optimize automated nurture programs and batch email campaigns; manage campaign operations including email builds, landing pages, forms, and A/B testing; support technical setup and execution of webinars in Zoom Events; ensure data flows accurately into Marketo and Salesforce; maintain performance reports and dashboards; act as the go-to resource for campaign managers and SDRs on Marketo best practices.
Seniority
Mid-level, hands-on IC
