Senior User Acquisition Manager
Core
Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram) and other paid social channels to drive growth for a health & fitness app.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
User acquisition campaigns for a mobile health & fitness application
Domain
Health Tech / Mobile App Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Meta Ads management, audience segmentation, ROAS/CPA/LTV optimization, data analysis, app attribution, MMP tools, BI tools (Looker/Tableau), market research
Preferred skills
TikTok/Snapschat Ads, Google Ads, web2app acquisition, automation scripts, regulated industry experience
Technologies
Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, MMP tools, Looker, Tableau, Excel, Google Sheets
Responsibilities
Planning and scaling paid social campaigns, optimizing account structure and bidding models, collaborating with analytics and creative teams, generating performance insights, producing regular reports
Seniority
Senior, hands-on IC
