Senior User Acquisition Manager
Core
Planning, executing, and scaling app user acquisition campaigns primarily on Meta (Facebook/Instagram) with optimization of bidding models and audience segmentation.
Role type
Senior User Acquisition Manager (Performance Marketing)
Builds
Paid user acquisition campaigns for a health & fitness mobile app
Domain
Mobile App Marketing / Health Tech
Required skills
Performance marketing strategy, Meta Ads management, campaign optimization (ROAS, CPA, LTV), data analysis, market research, competitor analysis
Preferred skills
TikTok/Snapchat Ads, Google Ads, video networks, web2app acquisition, automation scripting, GDPR/CCPA compliance
Technologies
Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, MMP tools, Looker, Tableau, Excel, Google Sheets
Responsibilities
Planning and scaling user acquisition campaigns, monitoring and optimizing account structure and bidding, generating insights from performance data, producing regular performance reports
Seniority
Senior, hands-on IC