Growth Sales Lead – Commerce, TikTok ShopAds - GBS
Core
Lead the Commerce business for TikTok Shop in the UKI market, driving merchant growth, Shop Ads adoption, and GMV acceleration through a team of Account Managers.
Role type
Senior Sales Team Lead (Commerce)
Builds
TikTok Shop merchant partnerships and advertising solutions (Shop Ads, GMV Max)
Domain
Social Commerce / Ecommerce / Digital Advertising
Required skills
People leadership, commercial strategy, market analysis, data-driven decision making, cross-functional partnership, process development, team coaching
Preferred skills
Ecommerce/social commerce experience, mid-market to enterprise portfolio management, go-to-market strategy, merchant economics, rapid growth scaling
Technologies
TikTok Shop, Shop Ads, GMV Max
Responsibilities
Lead and develop a high-performing team of Account Managers; Own revenue, GMV, and Shop Ads adoption targets; Develop UKI growth strategy and market segmentation; Build trusted commercial partnerships with high-potential merchants; Accelerate adoption of commerce and advertising solutions; Create repeatable playbooks and operating models; Partner with Product, Marketing, and Operations teams.
Seniority
Senior, hands-on IC with team leadership
