Director, CAIT (1-year Contract)
Core
Director leading creator, affiliate, influencer, and talent (CAIT) strategy and social commerce execution for enterprise brands in Australia.
Role type
Senior IC Director (CAIT & Social Commerce)
Builds
Integrated creator campaigns, TikTok Shop ecosystems, and full-funnel commerce solutions for Fortune 500 clients.
Domain
Digital Marketing / Creator Economy / Social Commerce
Required skills
Influencer marketing strategy, Social commerce expertise (TikTok Shop), Talent negotiation & rights management, Commercial & P&L management, Client stakeholder advisory, Team leadership & mentoring
Preferred skills
TikTok Shop strategy, Affiliate program execution, APAC market knowledge
Technologies
TikTok Shop, Affiliate platforms, Social media management tools
Responsibilities
Formulate multi-channel creator and social commerce strategies aligned to client business goals; Lead end-to-end social commerce capabilities including TikTok Shop setup and performance optimization; Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, and licensing; Translate campaign ideas into platform-native briefs for creators; Manage team workflows, project budgets, and profitability metrics; Mentor local CAIT team members; Build partnerships with talent networks and regional APAC leads; Lead pitch work for new business opportunities.
Seniority
Senior, hands-on IC