Product Marketing Manager (Branding) - Munich - GBS
Core
Lead go-to-market strategy and execution for TikTok's advertising solutions with a vertical-first lens, focusing on supporting and growing clients within the DACH markets to drive product education, adoption, and revenue growth for the Branding business.
Role type
Senior Product Marketing Manager (Branding)
Builds
TikTok advertising solutions and client partnerships
Domain
Digital advertising, tech, media
Deliverable
product features
Required skills
Go-to-market strategy, product adoption, market and vertical insights, cross-functional leadership, sales enablement, data analysis, innovation management, operational excellence
Preferred skills
Consumer Goods industry expertise, Branding marketing expertise
Technologies
TikTok advertising platform
Responsibilities
Own Branding go-to-market strategy and adoption; Design and execute in-market activations; Partner with Sales to understand client pain points and vertical needs; Collaborate with stakeholders to develop vertical strategies; Develop and drive a sales education strategy; Turn data and market signals into actionable insights; Lead pilots, tests, and innovation programs; Establish and scale best practices to improve operational excellence
Seniority
Senior, hands-on IC
