Global Product Activation Lead (gPAL)
Core
Drive product adoption and commercial success by aligning product development with market needs, serving as the bridge between Sales, Product, and Engineering for global product launches.
Role type
Senior Product Activation Lead (GTM & Operations)
Builds
Product adoption strategies, go-to-market plans, and global launch execution for AI advertising platforms.
Domain
Mobile AdTech / Performance Advertising
Deliverable
product features
Required skills
Go-to-market strategy, product commercialization, cross-functional leadership, market analysis, sales enablement, program/project management, stakeholder management, data synthesis
Preferred skills
Mobile advertising industry expertise, AdTech sales motions, customer training, complex technical communication
Technologies
CARA (Compound Ad Recommendation Architecture), AI advertising systems
Responsibilities
Define GTM strategy and value propositions; guide new product rollouts (Alpha/Beta/GA); aggregate and prioritize regional customer feedback; create global launch templates and training materials; evangelize product trends in industry forums.
Seniority
Senior, hands-on IC with strategic influence
