Product Marketing Manager
Core
Define product market presence, craft compelling narratives, and orchestrate end-to-end product launches to empower commercial teams and influence client experience.
Role type
Product Marketing Manager (B2B Ad-Tech)
Builds
Product content, sales enablement tools, launch strategies, and market positioning narratives.
Domain
Digital advertising technology (Ad-Tech) and programmatic advertising.
Deliverable
product features
Required skills
Go-to-market strategy, product content creation, market positioning, cross-functional collaboration, project management, data-driven insights
Preferred skills
Programmatic advertising knowledge, strategic storytelling, analytical thinking
Technologies
Deep Learning algorithms, ad-buying engines
Responsibilities
Lead launch strategies and coordinate timelines for new products and features; Create high-impact product content including presentations, sales enablement tools, and value proposition decks; Monitor launch performance and transform insights into actionable recommendations for future GTM strategy
Seniority
Mid-level, hands-on IC
