Senior Marketing Manager
Core
Lead the marketing function across a diversified Australian construction group, shaping strategy for multiple brands in social housing, luxury residential, and strata remediation.
Role type
Senior Group Marketing Manager
Builds
Group-wide marketing strategy, brand positioning, and commercial plans for multiple business units
Domain
Construction / Real Estate / Property
Deliverable
product features
Required skills
Strategic marketing planning, multi-brand management, team leadership, budget management, CRM and marketing automation strategy, agency relationship management, commercial analysis
Preferred skills
B2B property sector experience, high-net-worth audience engagement, government tender experience
Technologies
CRM, marketing automation, database management
Responsibilities
Develop annual marketing plans, shape brand positioning and voice, lead and coach the marketing team, manage budgets and resource allocation, oversee agency relationships, establish performance metrics, partner with divisional leaders
Seniority
Senior, hands-on IC with leadership responsibilities