Product Marketing Manager (Branding) - Berlin
Core
Lead go-to-market strategy and execution for TikTok's advertising solutions, focusing on the Branding business and DACH markets to drive product adoption and revenue growth.
Role type
Product Marketing Manager (Branding)
Builds
TikTok advertising solutions and go-to-market activations for the Branding business
Domain
Digital advertising, media, tech
Deliverable
product features
Required skills
Go-to-market strategy, product adoption, vertical market expertise, sales enablement, data analysis, cross-functional leadership, storytelling, stakeholder influence
Preferred skills
Consumer Goods industry expertise, Branding marketing expertise
Technologies
TikTok advertising platform
Responsibilities
Own Branding go-to-market strategy and adoption; Design and execute in-market activations; Partner with Sales to understand client pain points and vertical needs; Develop sales education strategies; Turn data and market signals into actionable insights; Lead pilots and innovation programs
Seniority
Mid-Senior, hands-on IC
