[쿠팡] 프로그램 매니저 (신규 광고 상품 GTM 전략 및 운영) (경력)
Core
Lead Go-to-Market (GTM) strategy and operations for new advertising products, driving commercialization and business growth through cross-functional collaboration.
Role type
Senior GTM Strategy & Operations Specialist
Builds
New advertising product solutions and commercialization strategies for Coupang's ad business
Domain
E-commerce, Advertising, Technology
Deliverable
product features
Required skills
Go-to-Market strategy, cross-functional project leadership, market and customer analysis, product roadmap development, pricing and packaging strategy, stakeholder management, executive presentation, data-driven business proposal
Preferred skills
Advertising or performance marketing experience, Revenue Program design, SQL/Tableau proficiency, Salesforce experience, global collaboration
Technologies
SQL, Tableau, Salesforce
Responsibilities
Lead GTM strategy and launch execution for new ad products; Define customer segmentation, positioning, pricing, and packaging; Collaborate with Sales, Marketing, Product, and Data teams on launch plans; Establish performance measurement systems and KPIs; Build GTM playbooks and sales enablement materials; Present strategic recommendations to senior leadership; Analyze market insights and launch performance to optimize growth.
Seniority
Senior, hands-on IC
