Product Marketing Lead, GTM - NA E-Commerce (Ad-Sales) - GBS
Core
Define and execute Go-to-Market strategies to scale adoption of high-impact advertising solutions for TikTok's Global Business Solutions in North America.
Role type
Senior Product Marketing Lead (GTM)
Builds
Advertising solutions and client partnerships for businesses
Domain
Digital advertising / E-commerce
Deliverable
product features
Required skills
Go-to-Market strategy, product lifecycle management, cross-functional leadership, market analysis, revenue growth strategy, stakeholder alignment
Preferred skills
Performance advertising, e-commerce, global product-led growth scaling to $100M+
Technologies
TikTok advertising platform
Responsibilities
Define GTM and sales enablement strategy, manage product lifecycle end-to-end, analyze market trends and client needs, lead alignment across stakeholders, partner with global product and vertical teams
Seniority
Senior, hands-on IC
