CRM Specialist
Core
Execute and optimize multi-channel CRM campaigns (Email, SMS, Push) and loyalty programs to drive customer engagement and retention.
Role type
Mid-level CRM Specialist (hands-on IC)
Builds
Automated customer journeys, personalized communications, and loyalty program initiatives
Domain
Fashion retail / eCommerce
Required skills
Salesforce Marketing Cloud, Klaviyo, Braze, multi-channel campaign management, audience segmentation, personalization, A/B testing, lifecycle marketing, data analysis, loyalty program optimization
Preferred skills
eCommerce/retail experience, stakeholder management, project management, continuous improvement mindset
Technologies
Salesforce Marketing Cloud, Klaviyo, Braze
Responsibilities
Plan and deliver BAU and loyalty campaigns across Email, SMS, and Push channels; Build, QA, and deploy personalized communications; Develop targeted automated journeys and segmentation; Monitor campaign performance and translate data into insights; Optimize the Loyalty Club engagement; Collaborate with Creative, Product, and eComm teams
Seniority
Mid-level, hands-on IC