Senior Marketing Science Analyst
Core
Senior analytical consultant driving testing & measurement, digital marketing attribution, and incrementality analysis for retail and brand partners to optimize campaign effectiveness.
Role type
Senior Marketing Science Analyst
Builds
Strategic analytics roadmaps, testing & measurement playbooks, and actionable insights for client campaigns.
Domain
Retail, CPG, Digital Marketing, Consumer Insights
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
SQL, Python, Scala, R, Statistical Analysis, Digital Marketing Attribution, Incrementality Measurement, Data Visualization (Tableau, PowerBI, Thoughtspot, Looker), Cloud Platforms (AWS, Azure, GCP), Databricks, Jira Workflow Management, Stakeholder Management, Process Improvement, Requirements Translation
Preferred skills
Advanced Analytics, Research Integration, SOP Development, Cross-functional Innovation
Technologies
SQL, Python, Scala, R, Tableau, PowerBI, Thoughtspot, Looker, AWS, Azure, GCP, Databricks, JIRA
Responsibilities
Design and execute end-to-end testing & measurement processes; analyze large datasets to identify root causes and scalable opportunities; translate ambiguous client needs into clear analytical requirements; prioritize and route incoming requests based on business value and feasibility; develop and document internal best practices and QA protocols; present insights to technical and non-technical stakeholders.
Seniority
Senior, hands-on IC with mentorship responsibilities