Senior Staff, Data Scientist (Incrementality and Attribution)
Core
Principal technical leader for incrementality and attribution initiatives, designing marketing experiments and building models to measure marketing efficiency and optimize budget allocation.
Role type
Senior Staff, hands-on IC data scientist (marketing science)
Builds
Production-grade marketing science models and incrementality testing frameworks
Domain
E-commerce / Marketing Science
Deliverable
production ML models
Required skills
Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), A/B testing design, incrementality and marginality concepts, synergy and cannibalization analysis, experimental rigor, statistical modeling, machine learning architecture
Preferred skills
None stated
Technologies
None stated
Responsibilities
Lead technical strategy for incrementality testing and measurement; Architect, build, and refine advanced MMM and MTA models; Guide and upskill current data scientists and analysts; Enable growth marketing team to make data-driven decisions; Partner with cross-functional stakeholders to translate requirements into technical solutions; Establish best practices for marketing science methodology
Seniority
Senior Staff, hands-on IC
