Senior Manager, CRM Marketing, APAC
Core
Lead localized lifecycle marketing strategies across APAC to engage, retain, and win back anime fans through data-driven campaigns and personalized user journeys.
Role type
Senior Manager, Lifecycle Marketing (Regional)
Builds
Personalized user journeys, localized go-to-market campaigns, and fan engagement initiatives for Crunchyroll's streaming platform.
Domain
Streaming entertainment, Anime/Manga, Digital Subscription Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, Braze platform expertise, APAC market knowledge, Data analysis, Campaign optimization, Cross-functional collaboration, Mobile-first marketing, WhatsApp engagement strategies
Preferred skills
Experience in streaming/entertainment industry, Asian cultural nuances, Creative campaign conceptualization, Regional language proficiency
Technologies
Braze, Email, Push, SMS, MMS, WhatsApp, In-app notifications
Responsibilities
Develop and implement lifecycle marketing strategies covering acquisition, onboarding, engagement, retention, and winback; Design localized go-to-market moments for content launches and fan activations; Optimize Braze instance for seamless user journeys; Partner with Product, Data Science, and Growth teams to measure and optimize performance; Adapt strategies to APAC-specific trends like mobile-first and digital payments.
Seniority
Senior Manager, hands-on leadership
