TikTok Shop - Strategy & Analytics Manager, Merchandise
Core
Drive end-to-end merchandise growth on TikTok Shop UK by designing strategies, identifying opportunities, and optimizing performance to accelerate GMV.
Role type
Senior IC strategy & analytics manager (merchandise)
Builds
Merchandise growth initiatives and strategic work-streams for UK TikTok Shop merchants
Domain
E-commerce, marketplace strategy, and digital retail
Deliverable
product features
Required skills
strategic planning, data analysis, cross-functional collaboration, business planning, growth strategy, operational execution
Preferred skills
SQL, BI tools, ambiguity management, independent problem solving
Responsibilities
Design and execute merchandise growth strategies across supply, pricing, content, and creator matchmaking; translate strategic ideas into actionable plans and experiments; track key metrics and diagnose bottlenecks; collaborate with industry, merchant, creator, product, and algorithm teams; drive short- and long-term business planning with senior management.