Social Marketing Manager
Core
Lead day-to-day management and optimization of Paid Social channels (Meta, Applovin) to drive revenue and margin growth for a premium basics brand.
Role type
Senior performance marketing manager (Paid Social)
Builds
Scalable paid social campaigns and ad sets for socks, footwear, intimates, and t-shirts
Domain
E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social media buying, end-to-end channel strategy, A/B testing, data validation, incrementality analysis, budget management, creative testing, feed management
Preferred skills
Feedonomics, Looker, Excel, high-velocity creative testing
Technologies
Meta, Applovin, Looker, Excel, Feedonomics
Responsibilities
Own end-to-end strategy for Paid Social across product categories; Execute daily tactical platform optimizations including campaign management and budget allocation; Validate incrementality by cross-referencing platform metrics with internal data; Develop and execute structured testing roadmaps and A/B tests; Partner with content and merchandising teams to optimize creative and landing pages; Analyze customer cohort performance and CAC:LTV ratio.
Seniority
Senior, hands-on IC