马来西亚市场营销-TikTok Shop
Core
Orchestrating major promotional events and special projects for the Malaysia e-commerce platform, creating replicable marketing campaigns across offline events, online integrated marketing, and commercial partnerships.
Role type
Senior e-commerce marketing manager (Southeast Asia)
Builds
Replicable marketing event cases and optimized marketing tools for C-end users
Domain
E-commerce, Southeast Asia (Malaysia)
Required skills
E-commerce integrated marketing, major event planning, social trend analysis, short video and live streaming commerce expertise, data analysis, project management, cost control, creative strategy, user insight
Preferred skills
Southeast Asia market experience, ability to translate social hotspots into executable campaigns, product iteration skills
Technologies
N/A
Responsibilities
Plan and execute offline events and online integrated marketing campaigns; Capture social trends and convert them into actionable marketing activities; Monitor campaign performance and iterate strategies; Drive the productization of marketing tools and optimize user experience
Seniority
Senior, hands-on IC