Marketing Manager
Core
Plan and execute integrated marketing campaigns to drive player awareness, engagement, and growth for mobile and PC games in Thailand.
Role type
Marketing Manager (Gaming)
Builds
Player acquisition and retention campaigns for mobile and PC titles
Domain
Gaming / Mobile & PC
Deliverable
product features
Required skills
Marketing strategy, Campaign management, Digital marketing, Social media marketing, Data analysis, Project coordination
Preferred skills
Live-service game knowledge, Local market expertise
Technologies
Digital channels, Social media platforms
Responsibilities
Develop and execute marketing strategies tailored to the Thailand market, Support go-to-market planning for game launches and updates, Coordinate with internal teams and external agencies for integrated campaigns, Manage campaign timelines and budgets, Monitor campaign performance and market trends to provide insights, Ensure alignment with global brand guidelines while maintaining local relevance
