Account Based Marketing Manager, Scaled Growth Agency Marketing, GBM
Core
Develop and execute Account-Based Marketing (ABM) strategies to acquire and expand independent agencies within TikTok's advertising ecosystem.
Role type
Senior individual contributor Account-Based Marketing Manager
Builds
Integrated ABM programs, executive engagement initiatives, and industry events for agency partners
Domain
Digital advertising, social media marketing, agency services
Required skills
B2B marketing strategy, ABM program design, demand generation, field marketing, executive engagement, customer journey mapping, stakeholder influence, go-to-market planning, event management, partnership development
Preferred skills
Strategic thinking, analytical skills, cross-functional collaboration, TikTok advertising solutions knowledge
Technologies
TikTok advertising platform, paid media channels, email marketing tools, webinar platforms
Responsibilities
Develop and execute marketing strategy to acquire and grow independent agencies; Build deep understanding of agency business models and decision-making processes; Own the agency customer journey and develop messaging and content; Design and execute integrated ABM programs across content, events, and paid media; Design and deliver high-impact TikTok-owned events and experiences; Create innovative C-suite engagement programs; Lead TikTok's presence at key industry events; Identify, test, and scale new acquisition and expansion plays; Partner with Sales to build feedback loops for program optimization; Establish success metrics and measurement frameworks
Seniority
Senior, hands-on IC