Sr. ABM Manager
Core
Develop and execute highly personalized 1:1 and 1:few Account-Based Marketing (ABM) programs for strategic enterprise accounts to drive engagement and pipeline acceleration.
Role type
Senior Account-Based Marketing Manager
Builds
Personalized multi-channel account experiences, verticalized ABM programs, and global ABM strategies
Domain
B2B SaaS / Cybersecurity
Deliverable
product features
Required skills
ABM strategy, account intelligence, multi-channel campaign execution, sales partnership, data analysis, project management, stakeholder influence, program optimization, vertical marketing, global program management
Preferred skills
International marketing, industry-specific campaign development
Technologies
ABM platforms, intent data tools, personalization technologies, marketing automation
Responsibilities
Develop personalized 1:1 ABM programs for strategic accounts; Partner with Sales and SDRs to create account-specific strategies; Build verticalized ABM programs translating industry challenges into relevant experiences; Adapt ABM strategies for international markets; Identify opportunities to expand engagement across new titles and personas; Build coordinated multi-channel account experiences; Establish goals and track key ABM performance metrics; Research and introduce new vendors, technologies, and tactics; Create repeatable frameworks from successful programs.
Seniority
Senior, hands-on IC