游戏主营销 - OAK Studio
Core
Lead the domestic launch and long-term operations of a shooting game in mainland China, including strategy, execution, marketing, PR, and ad campaigns.
Role type
Senior Game Marketing Lead (Shooter)
Builds
Domestic launch and operations for a shooting game
Domain
Gaming (Shooter genre)
Deliverable
product features
Required skills
Game launch strategy, marketing campaign planning, budget management, cross-functional collaboration, user analysis, partner relationship management, product feedback
Preferred skills
Experience in shooting games, understanding of mainland China gaming market
Technologies
N/A
Responsibilities
Develop and execute comprehensive launch plans, manage marketing budgets, collaborate with R&D and operations teams, analyze market trends and user needs, build industry partnerships, provide product adaptation suggestions
Seniority
Senior, hands-on IC
