Senior Marketing Manager
Core
Create engaging go-to-market plans and manage brand activation projects for global gaming titles to support game lifecycles and drive demand.
Role type
Senior Marketing Manager (Gaming)
Builds
Go-to-market strategies, brand activation campaigns, and localized consumer content for mobile, PC, and console games.
Domain
Gaming / Interactive Entertainment
Deliverable
product features
Required skills
Integrated marketing campaign execution, paid media management, brand activation, market localization, project management, analytics and metrics optimization, stakeholder management, content creation.
Preferred skills
Experience in shooter, action, ARPG, or GAAS games, knowledge of Western Europe and North American gaming markets, Mandarin language skills.
Technologies
Digital marketing platforms, social media tools, paid media channels, analytics tools.
Responsibilities
Develop go-to-market plans (paid media, creatives, live-ops, budget management), manage brand activation projects, monitor project milestones and timelines, manage consumer-facing content for market localization, serve as point of contact for German market consultancy.
Seniority
Senior, hands-on IC