Gaming Marketing Manager (m-f-d)
Core
Lead and shape the Gaming Marketing business across the DACH region, defining strategy and executing multi-channel campaigns to drive revenue and market share.
Role type
Senior Gaming Marketing Manager
Builds
Integrated marketing campaigns, brand positioning, product launch plans, and gaming events/experiences for HP gaming products in the DACH market.
Domain
Gaming industry, Consumer Electronics, DACH region
Deliverable
product features
Required skills
Gaming marketing strategy, multi-channel campaign management, audience insights, brand positioning, event management, sponsorship planning, creator/influencer marketing, performance marketing, cross-functional leadership, budget management
Preferred skills
Large-scale gaming events experience (e.g., gamescom), go-to-market planning for hardware/tech products
Technologies
Social media platforms, marketing automation tools, analytics platforms
Responsibilities
Define and execute local gaming marketing strategy, lead integrated multi-channel campaigns, manage product launch lifecycles, organize gaming events and activations, negotiate and manage sponsorships/partnerships, develop social and content strategies, optimize media and performance marketing, partner with sales and e-commerce teams, measure and report on commercial performance
Seniority
Senior, hands-on IC