Marketing Manager
Core
Drive game product content marketing full-link planning, creative communication strategies, and user growth for Level Infinite's portfolio.
Role type
Senior IC marketing manager (mobile/PC games)
Builds
Content campaigns, PR events, KOL collaborations, and brand initiatives for games like PUBG MOBILE, NIKKE, and Warhammer 40K: Darktide.
Domain
Mobile and PC gaming industry
Deliverable
product features
Required skills
Content strategy, creative direction, social media platform expertise (Douyin, Kuaishou, Bilibili, Weibo), copywriting, trend analysis, project management, AI tool proficiency
Preferred skills
PC/console game expertise, full project ownership experience
Technologies
AI image generation, AI copywriting, data analysis tools
Responsibilities
Develop content marketing strategies, execute PR and event marketing campaigns, track social media trends to optimize communication, manage core performance metrics for content production and conversion.
