Marketing Manager
Core
Develop full-link content marketing strategies and creative campaigns to drive game product launches and user growth.
Role type
Senior Marketing Manager (Gaming)
Builds
Content marketing campaigns, PR events, KOL collaborations for mobile and PC games.
Domain
Gaming / Mobile & PC Games
Deliverable
product features
Required skills
Content strategy, creative direction, social media platform expertise (Douyin, Kuaishou, Bilibili, Weibo), copywriting, trend analysis, project management, AI tool proficiency.
Preferred skills
PC console game knowledge, full project ownership experience.
Responsibilities
Plan content marketing full-link strategies, execute product selling point and event marketing, track social media trends, manage content production and conversion metrics.
Seniority
Senior, hands-on IC
