腾讯游戏海外发行市场经理-东南亚
Core
Oversees marketing for new game launches in core Southeast Asian markets, including strategy formulation, content marketing, and creative campaign execution.
Role type
Senior IC game marketing manager (SEA)
Builds
Mobile and PC games for global players via Level Infinite
Domain
Gaming (Mobile/PC) + Southeast Asia
Deliverable
product features
Required skills
Game marketing strategy, content marketing, creative campaign planning, user persona analysis, conversion optimization, cross-functional collaboration
Preferred skills
Full lifecycle mobile game publishing experience, Southeast Asia/China/HK/Macau market knowledge, deep game product experience
Technologies
N/A
Responsibilities
Develop overall marketing strategies for new products in Southeast Asia; Analyze game mechanics to identify target users and core selling points; Define and execute performance goals for marketing events and content; Collaborate with product and community teams to integrate resources and execute campaigns.
Seniority
Mid-Senior, hands-on IC
