Principal Marketing Manager, Marathon (Contract)
Core
Lead integrated global go-to-market strategy and planning for the Marathon game franchise to acquire new players, reengage existing owners, and deepen community commitment.
Role type
Principal Marketing Manager (Contract)
Builds
Global GTM strategies, launch architectures, and marketing plans for major releases and franchise moments.
Domain
Gaming / Live-service games / First-person shooters
Deliverable
product features
Required skills
Integrated GTM strategy, cross-functional leadership, audience-led planning, performance data analysis, stakeholder alignment, global market adaptation, paid media strategy, agency management, KPI definition, budget allocation
Preferred skills
Marathon franchise familiarity, live-service lifecycle expertise, regional strategy adaptation, major media investment management
Technologies
None stated
Responsibilities
Own development of integrated global GTM strategies for major releases and franchise moments; Translate franchise strategy and product roadmaps into clear marketing strategies and investment recommendations; Develop audience-led plans spanning acquisition, reactivation, retention, and engagement; Establish and lead cross-functional GTM operating rhythm including planning milestones and risk tracking; Align senior stakeholders and executional partners around priorities and success measures; Identify GTM risks and drive timely resolution across teams; Partner with Brand and Creative to translate positioning into consistent campaigns; Adapt global strategies for North America, EMEA, APAC, and LATAM; Partner with Analytics, Insights, Product, and Finance to establish targets and measurement plans; Define, monitor, and report against franchise and campaign KPIs; Lead marketing performance reviews and translate insights into optimization plans; Guide global paid media strategy, budget allocation, and agency partnerships; Partner with Product and Development to unlock value from platform relationships; Provide clear direction to agencies and vendors through strong briefs and disciplined budget management.
