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Sales Lead, SMB Commerce Shop - DACH

Dublin, Ireland💼 Full-time🗓 2026-09-28

Core

Lead a team of Account Managers to drive merchant growth, revenue, and Shop Ads adoption for TikTok Shop in the DACH market.

Role type

Senior Sales Team Lead (SMB Commerce)

Builds

TikTok Shop commerce solutions and advertising services for SMB merchants

Domain

Social Commerce / Digital Advertising / Ecommerce

Required skills

People leadership, commercial ownership, revenue management, team coaching, process improvement, cross-functional collaboration, data-driven strategy, change management

Preferred skills

Ecommerce/SMB ecosystem network, go-to-market strategy development, new product adoption driving, entrepreneurial mindset

Technologies

TikTok Shop platform, Shop Ads, GMV Max tools

Responsibilities

Lead and develop a team of Account Managers to achieve commercial goals. Own revenue, GMV, and Shop Ads adoption targets for the DACH region. Partner with cross-functional teams to improve merchant experiences and product offerings. Translate merchant needs into scalable go-to-market strategies. Guide the team through operational changes and evolving product landscapes.

Seniority

Senior, hands-on IC with team leadership

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