Business Intelligence Analyst, GBM
Core
Owns measurement governance, analytical infrastructure, and commercial intelligence to track marketing impact against business priorities (New Client Acquisition, ROI) for TikTok's Global Business Marketing function.
Role type
Senior individual contributor Business Intelligence Analyst (Performance & Insights)
Builds
Measurement governance frameworks, performance dashboards, reporting infrastructure, and executive-level commercial intelligence.
Domain
Technology (Social Media) / Marketing Analytics / Commercial Strategy
Deliverable
dashboards & analysis
Required skills
Advanced analytics, Business Intelligence, Executive storytelling, SQL, Python, A/B testing, Experimental design, Data visualization (Looker/Tableau), Marketing ecosystem knowledge
Preferred skills
Marketing/Media/Platform business experience, B2B marketing knowledge, OKR frameworks, Cross-cultural collaboration, Media attribution
Technologies
SQL, Python, Looker, Tableau
Responsibilities
Operationalize measurement governance framework and standards; Design and improve performance dashboards and reporting infrastructure; Lead tracking of P0 business priorities (New Client Acquisition); Produce executive analysis and QBRs; Conduct root cause analysis on performance divergence; Partner with MarTech and regional teams on attribution and channel performance.
Seniority
Senior, hands-on IC