Senior Email Marketer
Core
Building and broadcasting emails and SMS to acquire and retain customers across product and customer lifecycles for a Tier-1 bank.
Role type
Senior Email Producer / Marketer
Builds
Email and SMS campaigns for Mastercard and the bank's suite of brands
Domain
Banking / Financial Services / Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud automation and Journey Builder, Litmus, JavaScript, AmpScript, HTML, CSS, responsive design, CRM technology architecture, campaign measurement and optimization
Preferred skills
Financial services background
Technologies
Salesforce, Adobe, Litmus
Responsibilities
Managing the pipeline of campaigns for Mastercard including prioritisation of campaign deliverables; Engaging and daily management of third-party outbound messaging providers; Liaising with internal stakeholders to define best practices and develop an end-to-end CRM strategy; Working with data platforms and technology teams to ensure CRM technology operates efficiently; Determining gaps between email business needs and current marketing technology capabilities; Analysing the technical capabilities of CRM tools to make recommendations for improvement.
Seniority
Senior, hands-on IC