Publisher Partner Manager, Learning & Lifestyle - TikTok Operations (Los Angeles)
Core
Manage and grow a portfolio of strategic publisher accounts, serving as the primary point of contact and trusted strategic advisor to help publishers develop content strategies and increase engagement on TikTok.
Role type
Senior strategic account manager (publisher partnerships)
Builds
Publisher growth strategies, account plans, and joint business initiatives
Domain
Digital media, social platforms, content distribution
Deliverable
client delivery
Required skills
strategic account management, publisher relationship management, content strategy development, business review facilitation, cross-functional collaboration, data-driven performance analysis, stakeholder negotiation
Preferred skills
experience with media organizations, existing North American publisher network, joint business plan development, publisher monetization knowledge
Technologies
TikTok platform tools, performance analytics dashboards
Responsibilities
Manage end-to-end publisher relationships from onboarding to long-term engagement; Develop publisher-specific growth strategies to increase content supply and audience reach; Conduct regular business reviews to align on priorities and growth plans; Drive adoption of TikTok products and programs across partner accounts; Analyze performance data to identify growth opportunities and recommend actions; Build scalable account management frameworks and best practices; Partner with internal teams (Product, Marketing, Comms) to execute strategic initiatives; Gather industry insights to inform platform strategy.
