用户活动运营经理 - 抖音UGC
Core
Plan and execute integrated marketing campaigns to drive user engagement and build a UGC content ecosystem on Douyin, focusing on offline events and online social propagation.
Role type
Senior Integrated Marketing Campaign Manager
Builds
Integrated marketing campaigns (offline events, online themes, social propagation)
Domain
Social Media Marketing / UGC Ecosystem
Deliverable
product features
Required skills
Integrated marketing campaign planning, offline event management, social media propagation strategy, cross-functional project management, brand strategy, user insight analysis
Preferred skills
Trend forecasting, creative content ideation, influencer collaboration, cross-brand collaboration
Technologies
None stated
Responsibilities
Design and execute integrated marketing campaigns with offline and online components; Manage full lifecycle of campaigns from planning to analysis; Collaborate with product, design, and engineering teams to deliver complex projects; Monitor industry trends to innovate marketing strategies.
Seniority
Senior, hands-on IC