IMC & Social Manager
Core
Lead Integrated Marketing Communications (IMC) planning for key commercial moments and build the Douyin social commerce growth model for the MG (Shaving) category.
Role type
Senior IMC & Social Manager
Builds
Integrated marketing campaigns, social commerce growth models, and content strategies for the MG category.
Domain
Consumer Goods (Personal Care/Beauty) / Social Media Marketing
Required skills
Integrated marketing planning, social commerce strategy, audience growth and conversion, cross-functional leadership, agency management, data analytics, content strategy
Preferred skills
Douyin ecosystem experience, consumer health/beauty category experience, brand management
Technologies
Douyin, RED, WeChat, AI tools for insight and content
Responsibilities
Lead IMC planning for key commercial moments (520/618, Qixi, Double 11), build Douyin social commerce growth model, drive audience progression and new-buyer recruitment, own MG category social planning and execution, explore AI-enabled social innovation, lead agency briefing and work-quality improvement, monitor emerging trends and optimize content in real time
Seniority
Senior, hands-on IC