Integrated Marketing Manager, NA GBM
Core
Develop and execute integrated marketing strategies for TikTok For Business in Canada to drive new client acquisition and lead nurturing.
Role type
Integrated Marketing Manager (B2B)
Builds
Marketing programs, content, sales enablement materials, and event experiences for TikTok's Canadian business market.
Domain
Social Media Marketing / B2B SaaS
Deliverable
product features
Required skills
Integrated marketing strategy, client acquisition, go-to-market execution, content development, cross-functional collaboration, CRM/email marketing, event management, sales enablement, case study development, multi-channel campaign management
Preferred skills
Video editing (CapCut, TikTok), creative development (Canva, Photoshop), industry marketing innovation knowledge
Technologies
CapCut, TikTok, Canva, Photoshop
Responsibilities
Align with North America Business Strategy to localize key initiatives for Canada; Develop and execute integrated marketing strategies focused on new client acquisition; Support go-to-market (GTM) initiatives by creating compelling content and messaging; Partner with Product Marketing Communications to leverage platform insights; Lead development of content pillars for B2B owned events and conferences; Collaborate to optimize CRM/email marketing programs; Expand TikTok For Business' case study library; Serve as a strategic marketing partner to the Canada Global Business Solutions organization; Maintain a centralized source of truth for sales enablement.
Seniority
Mid-Senior, hands-on IC