Creative Strategist, Growth Marketing, Milan (12-Month Contract)
Core
Creative performance engine driving Canva's paid and organic marketing in Italy through data, storytelling, and cultural nuance.
Role type
Senior IC growth marketing strategist (creative focus)
Builds
Creative systems, content strategies, and testable ideas for Italian audiences across Meta, TikTok, Instagram, and emerging platforms.
Domain
Digital marketing, social media, Italian market
Deliverable
product features
Required skills
Creative strategy, performance marketing, platform-native creative formats, data analysis, attribution modeling, UGC management, cross-functional collaboration, Italian market knowledge
Preferred skills
MMM modeling, CRO initiatives, agency partner management, emerging platform expertise
Technologies
Meta, TikTok, Instagram, YouTube, performance dashboards, data tools
Responsibilities
Lead the full creative cycle from research to analysis, optimize performance via testing and attribution, define high-performing creative strategies, manage UGC and localization, bridge internal and agency teams, support conversion optimization
Seniority
Senior, hands-on IC
