马来西亚营销Leader-TikTok Shop
Core
Lead integrated marketing strategy and execution for TikTok Shop in Malaysia, driving traffic growth, conversion, and GMV across social, content, and experiential channels.
Role type
Senior Marketing Leader (E-commerce)
Builds
TikTok Shop platform growth, B2B merchant engagement programs, and cross-functional marketing campaigns.
Domain
E-commerce / Social Commerce / Southeast Asia
Required skills
Integrated marketing strategy, B2B marketing, GTM efficiency, data-driven optimization, team leadership, cross-functional collaboration, global strategic thinking, e-commerce background.
Preferred skills
International digital marketing, offline/online event planning, proven track record of measurable business growth (GMV, user acquisition), experience managing 10+ person teams.
Technologies
TikTok Shop platform, data analytics tools, social media management tools.
Responsibilities
Define success metrics (traffic, conversion, ROI, GMV) and optimize strategies based on data insights; lead and mentor a 10+ person marketing team; manage B2B activities including merchant summits and policy implementation; collaborate with operations, influencers, product, and regional marketing teams.
Seniority
Senior, hands-on IC with team management